Voestalpine

Year
2019
Client
The Path of Steel

About the project

Steel is an indispensable material for numerous industries and plays an essential role in our daily lives. Only when a company focuses on future markets with innovative approaches can it assume a sustainable pioneering role in its industry. The film shows the remarkable role of voestalpine Krems in the steel industry, from steel production to the processing of raw materials and beyond. The viewer is transported into a world that is both familiar and yet full of surprises, as the film delves into the many small stories of brands and partners that form a larger, interconnected whole. This emotional journey impressively highlights the vitality of raw materials and tells the captivating story of steel from start to finish. The film also highlights the outstanding importance of the voestalpine Krems site and shows the motivated team that is aware of its responsibility for the company's success.

Team

Director: Daniel Ronacher

Project Manager: Julia Brunhuber

Concept: Ivana Stürzenbaum

Edit: Daniel Ronacher

Music: Michael Frankenberger

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