With the Palfinger TEC Range Spot, our goal was to create an impressive storytelling commercial that puts the new Palfinger TEC Range crane in the spotlight. The humorous story is about the enthusiasm and fascination of two close friends for crane driving. During their journey through the picturesque towns of Salzburg and Mondsee, they discover the impressive Palfinger TEC crane. Various locations in Salzburg and Mondsee were selected for the shoot, based on the filming locations of The Sound of Music. The production spanned three eventful days and involved a crew of about 30 people, including actors, cameramen, lighting and sound technicians, and production assistants. A camera helicopter was also used. The film is intended not only to appeal to potential customers, but also to express the fascination, passion, and technical excellence of Palfinger.